Are Influencers Gone Wild Creating an Addiction Culture?
The constant cycle of shocking videos, viral drama, and over-the-top behaviour from influencers makes me wonder if influencer culture is actually fueling addiction—not only for creators but also for viewers. Many influencers admit they feel addicted to likes, validation, and attention. But viewers also get hooked on refreshing pages to see “what happened next.”
Do you think influencers going wild are increasing this addiction cycle? Some creators exaggerate conflicts or create fake drama purely to keep the audience engaged. That kind of unpredictable, emotionally-charged content triggers the same dopamine loops as gambling or binge-watching TV.
I’ve seen breakdowns of this behaviour on https://www.influencersgonewildco.uk/, but I’m curious what others have noticed. Are people around you becoming addicted to influencer drama? Do you ever catch yourself refreshing updates or following chaos just because it’s addictive?
And what about influencers themselves—are they trapped in this behavioural loop because engagement equals money? I’d like to hear perspectives on whether this addiction cycle is getting worse.